Omega isn’t a watch you simply buy, it’s a watch you build up to, just as it has helped build human history. But in a crowded luxury watch market, Omega risks losing distinction with younger audiences.
So we’ll partner with LEGO to create The LEGOmega Timepieces line, to prove that prestige isn’t just worn. It’s built.
Omega and LEGO unveil a limited series of working, diamond-studded timepieces; precision Omega watchmaking on the inside, iconic LEGO playfulness on the outside.
Only a handful exist, so they’ll go to the highest bidders ready to own a piece of design history.
BUILDMASTER CHRONO L3-G0
LEGO turns Omega’s legendary watches into buildable sets, complete with a large wind-up display model and a smaller, wearable LEGO watch. It won’t rival Swiss precision, but it lets fans display an icon like never before.
We’d launch a OOH + print campaign inviting fans to build, wear, and announce their own history.
The Sets
OOH
With every Omega watch purchase comes a LEGO replica for your kids: a keepsake that passes down craftsmanship, precision, and care (plus a crash course in engineering).
