We're not going to win an adult market over with Cap’n Crunch's health benefits. But with cannabis use on the rise nationwide, we can be the snack adults crave when they get the munchies. By leaning into the Captain's sweet, crunchy convenience, Cap’n Crunch becomes the official stoner cereal.
Cap’n X Account
The Cap’n’s X account has become the new hub for his weed-infused philosophical musings on his own product.
Partnering with Seth Rogen’s smoking accessories brand, Houseplant, to create custom Cap’N Crunch essentials including bongs and bowls. Seth will also be the official spokesman for Cap’n Crunch, dressing as the Cap’n in commercials.
Seth Rogen and Houseplant
Baked by Cap’n
Collab with local dispensaries to promote limited edition Cap’N Crunch flavored rolling papers, THC cereal bars, and gummies.
We’ll turn your childhood breakfast into your favourite nightlife munchies at a secret cereal bar where you can get high on weed or sugar, or, better yet, both.
